Trapped! Escape roomWith Trapped!, I managed the social media platforms of two branches and other escape rooms under the brand as their Marketing Manager. I led a team of four creators to wow audiences with themed campaigns to creatively promote their room experiences. I tied in socials, website, and email to create cohesive campaigns. I also managed Google and Meta campaigns for the brand.
For my first campaign with Trapped!, I capitalized on the upcoming trendiness of Labubu to create a blind box-themed campaign, where I presented each room without stating its name. Customers were to guess the name of the room and receive a 10% off coupon in response for guessing correctly. A cut version of this video was turned into a Meta ad, generating 3-5 bookings every month since it started in April 2025. In the escape room industry, this is a very regular and reliable ad. One booking usually brings in about $150 for 2-4 people.
Other campaigns I spearheaded include a commercial parody for each room, the brand’s 10 year anniversary celebration, and the launch campaign for Trapped! Vegas’ newest room. I came up with ideas and a game plan, and instructed my staff on what to create.
Email newsletters and website changes were made to accompany Trapped!’s 10 year anniversary, which I dubbed the “10th Trappediversary.”
A newsletter sent to provide updates on the 10th Trappediversary. The company terminated their account with the newsletter service this was sent on, which is why the photos are not included
A preview of the website during the Trappediversary. Click on the image to see an archived version of the homepage to see what changes I made.
Additionally, I was the sole social media manager and contributor to the brand’s newest venture called It’s A Blast, an immersive experience similar to an escape room, except with less puzzles and more minigames to get to the confetti explosion at the end. I created anything from promotional material and memes, and organized collabs with local creators for a range of content.